A struggle you’ve had for years can change in weeks.
Once you stop fighting it and take a smarter approach. I’m Anand Rao. I work on why capable people stay stuck, and I build the methods other practitioners use. What I’m after is Surprisingly Elegant Change: a struggle carried for years, gone in weeks, without the fight you expected.
The same work, seen from two sides.
You’re already successful, and stuck on the one thing success hasn’t fixed.
The launch that keeps slipping, the decision put off for years, the argument that keeps repeating. Trying harder tends to keep a stubborn pattern in place.
If this is youAlready skilled, and ready for the next level of change work, in yourself and with clients.
A coach uses methods and processes. Someone has to invent those, and that is what I do. Psychotherapists and psychiatrists come to me for their own development and for new capability with clients.
If this is your workI trained as a theoretical physicist at Cambridge.
Working out what was happening in oil fields deep underground from a few indirect measurements.
Studying something even more complicated: how people change. Three of those years teaching at a coaching school, around thirty coaches a week.
How long a pattern has run doesn’t tell you how long change takes.
One developmental coach describes a pattern held for about five years, resolved within twelve weeks: “I’ve made more progress in 6 weeks than in 6 years.”
Don’t use willpower to fight your current system, use your intelligence to evolve your current system by progressively reorganizing it.Anand Rao
What changes, in their words.
Working with Anand is one of the biggest turning points in my entire life.Michael Simmons
Three-time seven-figure education entrepreneur; writes in Fortune, TIME, Forbes and Harvard Business Review
That I experience as long-lasting. Unlike any other work I have done.Elizabeth Dandenell, LMFT
CBT therapist of 35 years and Level 5 CBT trainer
My private medical practice was fully booked within three months and remained so for the next two years.Dr Ana Drobez, MD
Consultant anaesthetist turned private practitioner
My private clients include the CEO of Turkey’s largest natural-gas company and an HR director at Yale. All results
Three ways to work together.

Private coaching
One to one, with a small number of clients at any one time. Weekly sessions, with access to me between them.
Private coachingProgrammes
Small groups working together over weeks or months, for people who also learn from watching others change.
ProgrammesSingle sessions
One stuck thing, worked on live. 90 minutes USD 250; 2 hours USD 300.
Single sessionsProgrammes carry a full money-back guarantee.
Read, or listen first.
- Why Most Efforts to Heal Prevent ChangeIf you’ve been working hard on yourself and staying stuck, it isn’t because you’re not trying hard enough.
- You’re Not a Machine. So Stop Trying to Fix Yourself Like One.A living system changes when it feels safe enough to, not when it’s forced.
- Why Do We Halt, When We Want to Move Forwards?Why a long-postponed project can freeze you, and a simple loop for the next step.
…no drama, no wizardry, but tools and techniques that really work.Allison B, Magical Mystery Mastermind
It starts with a conversation.
There’s no hurry in it. We look at what’s been stuck, whether this work is right for you, and which way of working together makes sense in your actual life.
You’ll get a personal reply, usually within a couple of days.
