You’ve done a lot of your own work. This is the next level of it.
Many of the coaches and therapists who come to me have already done years of their own work and are skilled at what they do. What they want is the next level: deeper change in themselves, and new capability in how they create change with clients. A coach uses methods and processes. Someone has to invent those, and that is what I do.

Understanding a pattern and changing it are different activities.
The most self-aware people can be the hardest to shift
Someone who can describe a pattern in precise terms, in themselves or in a client, may still find it running. For highly self-aware people, understanding comes easily, which makes it easy to mistake for change. The brain can build that loop very quickly.
This is the difference between intellectually thinking something versus actually feeling different, to the point where you start behaving differently. They’re completely different things.Anand Rao
What’s happening now, not the backstory
A familiar route in change work asks where a pattern started. My route starts with what is present in the body now; the history tends to resolve along the way.
I could go to my history and try and figure out why, but the only role of that is to try and change the feeling sense in the body. Or I could go straight to the feeling sense of my body and use these tools…Anand Rao
How long a pattern has run doesn’t set how long change takes
A pattern that has run for decades is often assumed to need years of work. In my experience the time change takes follows the time needed to learn the new thing.
…it only requires the time it takes and the energy it takes to learn the new thing. Not how long it’s been around.Anand Rao
The test of the method is what does it do? What’s the outcome?Anand Rao
Practitioners come for their own next level, and their clients’.
For three years I taught at a coaching school, around thirty coaches a week. Psychotherapists and psychiatrists now come to me for their own development and for new capability with clients. I have also taught for adult-development researcher Terri O’Fallon, and gave a talk in the Stages International summer series.
A live session with a room of coaches.
Filmed in Austin in 2023, in front of coaches building their practices: money, fear and security, and what changes when a limit is treated as a state you can step out of. It includes exercises you can follow along with.
Foundations to Flourishing
A comprehensive approach to effective evolution: a two-part talk in the Stages International summer series, 2023.
Coaches and therapists, in their own words.
I started the coaching process because I was doing ok but had a nagging sense that something was holding me back and I couldn’t (despite having a high degree of self-awareness and a fair bit of insight into developmental stages and a lot of coaching experience) figure out how to release some shackles that were holding me back. It was like driving a powerful car with the brakes on. Knowing about it isn’t always helpful in knowing how to resolve it.Debbie Fisher
Developmental coach, after six months
I’ve made more progress in 6 weeks than in 6 years and what’s been surprising is that it’s not just on the business side but a total reframing of work and life. I’ve been more creative, it all feels doable and I have much more agency.Debbie Fisher
Developmental coach, on the Inner Entrepreneur course
This expanding awareness leads to grounding, fluidity, unwavering content, and calm abiding. That I experience as long-lasting. Unlike any other work I have done.Elizabeth Dandenell, LMFT
CBT therapist of 35 years and Level 5 CBT trainer
What makes Anand stand out is his ability to create change by intervening at a process level rather than just content. I know very few people who can operate in this way…Mark Hawkswell
Inner Entrepreneur course
Learn it in a group, or one to one.
Programmes
Small groups, for practitioners who also learn from watching others change. Programmes carry a full money-back guarantee. Register interest and you’ll hear first when the next one opens.
ProgrammesPrivate coaching
Weekly sessions of 75–90 minutes, with access to me between them, for your own patterns and for how you work with clients. A small number of clients at any one time.
Private coachingWatch first
The Austin talk above is eighty minutes of the approach in use with a live room. The essays on Substack are shorter. Both are free, and a reasonable way to decide.
WritingWorking with him is the best professional and personal decision I’ve made in 24 years.Jonathan Logan, Inner Entrepreneur course
A conversation comes first.
We look at what you are working on, whether this is the right fit, and which route makes sense: a programme, or one to one.
You’ll get a personal reply, usually within a couple of days.
